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An Industry Analysis Of Customer Needs For The Natural Laxatives
To treat constipation, many people seek out natural laxatives. Natural laxatives are agents derived from natural sources used for treating the condition of constipation. There are a number of such agents, some of which are supposed to be taken like an herb and others like foodstuff. Broadly they can be categorized into two types: the herbal agents and the fiber supplement agents. One question for both consumers and entrepreneurs is the nature of the laxative market.
The Senna Plant: A Popular Natural Laxative
In 2002, the Federal Drug Administration banned the further marketing of cascara and aloe-based natural laxatives for treating constipation. This action left senna as the sole herb-based treatment. Senna is derived from a plant that is found around the world, but with origins in the region now commonly known as the Middle East and East Africa. In temperate regions, one can find variations of the senna plant. Its shape is essentially a short to medium height shrub.
